Much strategy prevails over little strategy. This is why those without any strategy have no other option than to be defeated. Therefore, It is said that victorious warriors first win and then go to war, while defeated warriors first go to war and then seek to win.
Sun Tzu, “The Art of War”
In Salinas we think that any change, any progress must take place from the inside to the outside, there is no point in having the best strategic business plan if you do not match values and organization with all the human capital of the company.
Our company philosophy focuses on building a way to understand the present, project the future and make it real.
To collaborate with the customer; to add value through services and products we are all proud of.
To consolidate Salinas brand as reference in the premium packaging in the national and international market.
- Involvement with the company Project.
- Vision for the future.
- Creative thinking.
- Service attitude.
PRINCIPLES OF OUR CULTURE:
1. – “QUALITY CONCERNS US ALL”.
We understand quality not as the absence of claims or a certificate, but as a manner of conceiving work and as an attitude towards projects, customers, colleagues and the company as a whole.
2. – “THERE IS ALWAYS MORE TO LEARN”.
We establish difficult goals because we have confidence in the future and we believe in our capacities and in the fact that what we still have to learn is not a disadvantage to us but rather an opportunity to continue developing.
Improvements always start with oneself, sharing knowledge and discussing ideas are good ways to learn. We foment and facilitate our employees’ learning.
Knowledge is everywhere, we only have to open our eyes and keep our learning curiosity awake.
3.- “DESIGN AS THE BASIS OF THE STRATEGIC FUNCTION OF SALINAS”.
We consider that design should not only be applied to the product, but to the “product system”, to the global design, to all production activity.
Design identifies and adds value, projects our identity to the market and it is our distinction from the others. Intuition, error-based, brainstorm.
4.-“THE MEETING AS THE CENTRAL AXIS IN DECISION-TAKING”.
Every opinion is important, every diagnosis necessary and every idea questionable.
5.- “EFFICIENCY AND HAPPINESS”.
To structure the work well, to facilitate the necessary tools to optimize our time and performance and to foment a pleasant work environment should make us happier.
In Salinas we work trough process maps in which all those processes and all those people that could take part in a phase of any project are interrelated.
Our value chain focuses on creating added-value to the product trough service, this way Salinas acts as an strategic partner of our customer. Additionally, we usually practice co-working with our suppliers.
Nowadays, Salinas has concluded a very important stage of its strategy, during 2014 we have completed the investment process to increase our productive capacity and we have reorganized our workflow under a completely maintained system having a total space area of 22.000m2.
Our journey during the last twenty years has led us to the forefront of the covered rigid cardboard of packaging industry.
Our goals are clear.
- To consolidate all this process offering luxury and high-quality packaging.
- To consolidate our internationalization process.
- To continue developing and learning.