{"id":2448,"date":"2016-12-16T10:13:40","date_gmt":"2016-12-16T10:13:40","guid":{"rendered":"https:\/\/www.cartonajessalinas.com\/fr\/?p=2448"},"modified":"2017-04-18T14:16:47","modified_gmt":"2017-04-18T14:16:47","slug":"joyeux-nouveau-packaging-2017","status":"publish","type":"post","link":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/","title":{"rendered":"JOYEUX NOUVEAU PACKAGING 2017"},"content":{"rendered":"<p>Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce comme la <em>\u201cnew shopping r\u00e9volution<\/em>\u201d o\u00f9 chercher une exp\u00e9rience d\u2019achat m\u00eame virtuelle continu d\u2019\u00eatre le plus important.<\/p>\n<p>Dans ce sens, le packaging est encore le meilleur alli\u00e9 des marques. Loin d\u2019\u00eatre d\u00e9mod\u00e9 ou obsol\u00e8te, il a su se r\u00e9inventer et s\u2019adapter aux nouveaux temps. Il maintient intact tout son pouvoir d\u2019anticipation et d\u2019excitation sur le produit<\/p>\n<p>Nous partageons 4 points clefs dont il faut tenir compte pendant cette ann\u00e9e au moment de designer nos coffrets. Ce ne sont pas des tendances mais bien des \u00e9l\u00e9ments clefs qui ont \u00e9merg\u00e9 pour s\u2019installer pendant longtemps dans nos briefs:<\/p>\n<p>&nbsp;<\/p>\n<h3>PACKAGING ET SOCIAL MEDIA.<\/h3>\n<p>Les r\u00e9seaux sociaux aiment le packaging. Ils trouvent dans les packs un grand alli\u00e9 au moment de transmettre un grand message en un seul instantan\u00e9.<\/p>\n<p>Instagram est le r\u00e9seau social choisi par la majorit\u00e9 des marques de luxe pour travailler l\u2019engagement de ses adeptes.<\/p>\n<p>\u00c0 partir de maintenant, une image \u00ab\u00a0ne vaut plus que 1.000 mots, une image vaut plus de 1.000 \u201clikes\u201d.<\/p>\n<p>Il faut tenir compte de ceci au moment de r\u00e9aliser nos designs de coffrets ou d\u2019\u00e9tuis, trouver l\u2019essentiel pour pourvoir le montrer par apr\u00e8s. Il faut \u00e9galement penser \u00e0 la \u201cphotog\u00e9nie\u201d du packaging: comment montrer des valeurs qui auparavant se r\u00e9v\u00e9laient par le tact, par exemple.<\/p>\n<p>&nbsp;<\/p>\n<h3>INTERNET EST ESTH\u00c9TIQUE.<\/h3>\n<p>Le r\u00e9seau des r\u00e9seaux provoque que la ligne entre l\u2019entreprise et le consommateur soit de plus en plus fine. C\u2019est une tendance d\u2019exposer et partager un <em>\u201clifestyle\u201d<\/em> de tout, m\u00eame des marques. C\u2019est important que les designs manient les concepts de bio, \u00e9co, naturel\u2026c\u2019est m\u00eame essentiel lorsque l\u2019on parle de luxe.<\/p>\n<p>Tout sera une question de d\u00e9tails. Les grandes maisons de luxe devraient r\u00e9ussir \u00e0 montrer et mettre l\u2019accent sur la qualit\u00e9 et l\u2019exceptionnalit\u00e9 de leurs offres afin de pr\u00e9server la fid\u00e9lit\u00e9 de toute leur paroisse. Dans ce sens, les coffrets et les nouvelles cr\u00e9ations ont aussi beaucoup \u00e0 dire.<\/p>\n<p>UN NOUVEAU TARGET \u00c0 PRENDRE EN COMPTE. Selon une \u00e9tude de la soci\u00e9t\u00e9 de consulting Deloitte, en 2025, la g\u00e9n\u00e9ration d\u00e9nomm\u00e9e <em>Milennials<\/em> repr\u00e9sentera 75% de la force de travail dans le monde.<\/p>\n<p>Une g\u00e9n\u00e9ration beaucoup plus critique, exigeante et volatile que l\u2019actuelle. Une g\u00e9n\u00e9ration o\u00f9 86% partage \u00e0 travers RRSS ses filiales et ses phobies sur les marques et produits. Une g\u00e9n\u00e9ration pour laquelle l\u2019exp\u00e9rience d\u2019achat est presque aussi importante que le produit m\u00eame, o\u00f9 <em>On<\/em> et <em>Off<\/em> sont deux faces d\u2019une m\u00eame monnaie.<\/p>\n<p>Le packaging est le grand alli\u00e9 du <em>E-commerce<\/em> pour renforcer cette exp\u00e9rience d\u2019achat dans le secteur digital. Nous le voyons avec des clients qui commencent \u00e0 utiliser ce canal ou \u00e0 d\u00e9velopper de nouvelles strat\u00e9gies. Inclure des doses de s\u00e9duction et d\u2019expectative face \u00e0 ce que nous recevons, substitue et compense les d\u00e9sirs d\u2019imm\u00e9diatet\u00e9 et la relation physique dans le magasin r\u00e9el.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c0 Salinas, nous sommes convaincus que le packaging est une exp\u00e9rience culturelle, \u00e9motionnelle et fonctionnelle. C\u2019est sur ces trois axes que nous travaillons et d\u00e9veloppons nos nouvelles id\u00e9es qui r\u00e9pondent aux besoins de nos clients. Les B2B nous devons n\u00e9cessairement \u00eatre de plus en plus B2B2C et conna\u00eetre l\u2019entourage final o\u00f9 nos coffrets vont vivre afin de proposer la meilleure solution pour chaque cas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce comme la \u201cnew shopping r\u00e9volution\u201d o\u00f9 chercher une exp\u00e9rience d\u2019achat m\u00eame virtuelle continu d\u2019\u00eatre le plus important. Dans ce sens, le packaging est encore le meilleur alli\u00e9 des marques. Loin d\u2019\u00eatre d\u00e9mod\u00e9 ou [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[162,172,168],"tags":[],"class_list":["post-2448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-fr","category-marketing-fr","category-tendance-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joyeux Nouveau Packaging 2017 - Cartonajes Salinas<\/title>\n<meta name=\"description\" content=\"Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joyeux Nouveau Packaging 2017 - Cartonajes Salinas\" \/>\n<meta property=\"og:description\" content=\"Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Cartonajes Salinas\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-16T10:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-18T14:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"salinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"salinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/\",\"url\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/\",\"name\":\"Joyeux Nouveau Packaging 2017 - Cartonajes Salinas\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg\",\"datePublished\":\"2016-12-16T10:13:40+00:00\",\"dateModified\":\"2017-04-18T14:16:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/#\/schema\/person\/a0038dd6269c6a9abd4cd18873ae8ee5\"},\"description\":\"Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#primaryimage\",\"url\":\"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg\",\"contentUrl\":\"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg\",\"width\":500,\"height\":499},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cartonajessalinas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JOYEUX NOUVEAU PACKAGING 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/#website\",\"url\":\"https:\/\/www.cartonajessalinas.com\/fr\/\",\"name\":\"Cartonajes Salinas\",\"description\":\"Packaging de lujo. Cajas de cart\u00f3n.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cartonajessalinas.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/#\/schema\/person\/a0038dd6269c6a9abd4cd18873ae8ee5\",\"name\":\"salinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.cartonajessalinas.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d57fc81973f176dad6b28bafd1cba6b5c6df3637440c5e361157a2e07a7a5256?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d57fc81973f176dad6b28bafd1cba6b5c6df3637440c5e361157a2e07a7a5256?s=96&d=mm&r=g\",\"caption\":\"salinas\"},\"url\":\"https:\/\/www.cartonajessalinas.com\/fr\/author\/salinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joyeux Nouveau Packaging 2017 - Cartonajes Salinas","description":"Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/","og_locale":"fr_FR","og_type":"article","og_title":"Joyeux Nouveau Packaging 2017 - Cartonajes Salinas","og_description":"Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce.","og_url":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/","og_site_name":"Cartonajes Salinas","article_published_time":"2016-12-16T10:13:40+00:00","article_modified_time":"2017-04-18T14:16:47+00:00","og_image":[{"width":500,"height":499,"url":"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg","type":"image\/jpeg"}],"author":"salinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"salinas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/","url":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/","name":"Joyeux Nouveau Packaging 2017 - Cartonajes Salinas","isPartOf":{"@id":"https:\/\/www.cartonajessalinas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg","datePublished":"2016-12-16T10:13:40+00:00","dateModified":"2017-04-18T14:16:47+00:00","author":{"@id":"https:\/\/www.cartonajessalinas.com\/fr\/#\/schema\/person\/a0038dd6269c6a9abd4cd18873ae8ee5"},"description":"Le monde digital a transform\u00e9 la mani\u00e8re d\u2019approcher les clients et de r\u00e9pondre \u00e0 leurs demandes. Quelqu\u2019un a qualifi\u00e9 l\u2019\u00e8re du E-commerce.","breadcrumb":{"@id":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#primaryimage","url":"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg","contentUrl":"https:\/\/www.cartonajessalinas.com\/wp-content\/uploads\/2016\/12\/new-packaging.jpg","width":500,"height":499},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartonajessalinas.com\/fr\/joyeux-nouveau-packaging-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartonajessalinas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"JOYEUX NOUVEAU PACKAGING 2017"}]},{"@type":"WebSite","@id":"https:\/\/www.cartonajessalinas.com\/fr\/#website","url":"https:\/\/www.cartonajessalinas.com\/fr\/","name":"Cartonajes Salinas","description":"Packaging de lujo. Cajas de cart\u00f3n.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartonajessalinas.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.cartonajessalinas.com\/fr\/#\/schema\/person\/a0038dd6269c6a9abd4cd18873ae8ee5","name":"salinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cartonajessalinas.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d57fc81973f176dad6b28bafd1cba6b5c6df3637440c5e361157a2e07a7a5256?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d57fc81973f176dad6b28bafd1cba6b5c6df3637440c5e361157a2e07a7a5256?s=96&d=mm&r=g","caption":"salinas"},"url":"https:\/\/www.cartonajessalinas.com\/fr\/author\/salinas\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/posts\/2448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/comments?post=2448"}],"version-history":[{"count":0,"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/posts\/2448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/media\/2514"}],"wp:attachment":[{"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/media?parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/categories?post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartonajessalinas.com\/fr\/wp-json\/wp\/v2\/tags?post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}