{"id":2361,"date":"2016-08-31T17:28:12","date_gmt":"2016-08-31T17:28:12","guid":{"rendered":"https:\/\/www.cartonajessalinas.com\/fr\/blog\/los-expertos-nos-responden-sonia-graffin\/"},"modified":"2017-04-18T14:26:35","modified_gmt":"2017-04-18T14:26:35","slug":"experts-repondent-sonia-graffin","status":"publish","type":"post","link":"https:\/\/www.cartonajessalinas.com\/fr\/experts-repondent-sonia-graffin\/","title":{"rendered":"LES EXPERTS NOUS R\u00c9PONDENT. SONIA GRAFFIN"},"content":{"rendered":"<p>Sonia Graffin est Directrice de Marketing et membre du Comit\u00e9 de Direction en Parfums et Conception ainsi que Directrice de Marketing \u00e0 Deploro Fashion.<\/p>\n<p>Nous avons eu le plaisir de travailler ensemble \u00e0 plusieurs occasions.<\/p>\n<p>Dans ce petit entretien elle nous fournit 10 cl\u00e9s tr\u00e8s int\u00e9ressantes sur l\u2019actualit\u00e9 du monde du packaging.<\/p>\n<h3><strong>1- De 1 \u00e0 10, l\u2019importance du packaging lors du lancement d\u2019un nouveau produit.<\/strong><\/h3>\n<p>C\u2019est le premier impact face au consommateur dans un espace satur\u00e9 de packaging de toutes les marques.<\/p>\n<h3><strong>2- Actuellement la principale fonction du packaging de luxe est\u00a0:<\/strong><\/h3>\n<p>Le packaging fait partie de la propre identit\u00e9 du produit de luxe, il a pour but de repr\u00e9senter au premier coup d\u2019\u0153il tout ce que l\u2019essence int\u00e9rieure souhaite transmettre.<\/p>\n<h3><strong>3- Un coffret de luxe ne peut jamais&#8230;<\/strong><\/h3>\n<p>Passer inaper\u00e7u<\/p>\n<h3><strong>4- A-t-on d\u00e9j\u00e0 tout vu dans le packaging\u00a0?<\/strong><\/h3>\n<p>Je n\u2019esp\u00e8re pas<\/p>\n<h3><strong>5- Tendance, moins vaut plus que trop\u00a0?<\/strong><\/h3>\n<p>Moins vaut toujours plus, cela est toujours plus difficile mais plus int\u00e9ressant.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: right;\"><span style=\"color: #ff6600;\"><em>\u00a0<\/em><\/span><\/h4>\n<p style=\"text-align: right;\"><strong><em><span style=\"color: #ffffff;\">Pour la nouvelle collection de coffrets de No\u00ebl Tous Parfums, on a cr\u00e9\u00e9 un coffret qui surprend gr\u00e2ce \u00e0 son effet holographique, sa combinaison de contraires (mates et brillants) et pour le jeu de lumi\u00e8res et textures qui lui conf\u00e8re un aspect enti\u00e8rement nouveau, qualitatif et luxueux.<\/span> <\/em><\/strong><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><strong>6- Le packaging et le monde num\u00e9rique, amour ou haine\u00a0?<\/strong><\/h3>\n<p>Ils doivent cohabiter mais les sensations transmises par le packaging ont besoin de tout ce qui est sensoriel, le toucher&#8230;<\/p>\n<h3><strong>7- Le dernier coffret qui a attir\u00e9 ton attention&#8230;<\/strong><\/h3>\n<p>Il \u00e9tait l\u2019expression minimale mais avec des d\u00e9tails qui lui rendaient unique.<\/p>\n<h3><strong>8- De 1 \u00e0 10, l\u2019importance du packaging dans la d\u00e9cision d\u2019achat:<\/strong><\/h3>\n<p>L\u2019effet cadeau&#8230;8<\/p>\n<h3><strong>9- Une bo\u00eete dont tu te rappelles et pourquoi<\/strong><\/h3>\n<p>Le coffret de champagne Louir Rogederer de Philippe Stark parce qu\u2019il rompait les sch\u00e9mas habituels.<\/p>\n<h3><strong>10- Ce que tu aimes le plus d\u00e9velopper dans un projet est&#8230;<\/strong><\/h3>\n<p>L\u2019effort de vouloir interpr\u00e9ter tous les messages du produit sur une superficie minimale.<\/p>\n<p>Merci beaucoup Sonia pour ton temps et tes mots\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous apprenons des grands professionnels de diff\u00e9rents secteurs<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[162,164,166,172,168],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","hentry","category-actualite-fr","category-design-fr","category-evenements-fr","category-marketing-fr","category-tendance-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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